This month marks the 5th birthday of The Alerus Center. It seems like just yesterday that I attended the opening ceremony on February 10, 2001. Actually...it seems like just yesterday that I first became sold on the whole idea of The Aurora (that's what it was going to be called) back in the mid-90s. I was just a young teenager way back then, but I was really excited about the whole idea of an events center. I remember watching the returns from the special elections back in the late 90s with nervous anticipation. I literally clipped out each and every Grand Forks Herald article about the events center…it was that interesting and important to me.
Like any facility of this magnitude, The Alerus has had its ups and downs. Call me optimistic if you will, but I think the ups overwhelmingly outweigh the downs. Yes, there haven't always been as many concerts scheduled as we would all like to see and sometimes the attendance has been a bit weak. However, I don't see how anybody...even the Aurora-haters of the 90s...can ignore the benefits that this facility has had on our city. Pre-Alerus, literally no large concerts came to town and any exhibition that came had to go to the tragically outdated and very small Civic Auditorium. The Cher concert at The Alerus was the largest concert Cher has ever had...that's pretty incredible. Pre-Alerus, no one thought of Grand Forks as a "destination" for much of anything other than college and shopping on the weekends. Now, an outside company (Canad Inns) is spending $50 million on a "destination" center. Pre-Alerus, we had no real catalyst for community growth. Now, The Alerus, The Ralph, The Greenway, and many new retail developments are making our community more and more attractive to a growing number of new residents. We have new investments being made all over town, including downtown. Grand Forks is growing and The Alerus has had a hand in that growth.
The Alerus doesn't make money. In fact, it looses some each year. The Alerus was never supposed to make money! It brings people to town almost every day of the year and those people spend money at hotels, restaurants, stores, and golf courses. Sales tax revenues are up all of the time in Grand Forks and the Alerus is usually given some level of credit for being a factor in the growth. Stores and restaurants are seeing more and more customers all of the time. New stores and restaurants set up shop every year in town. Without the Alerus, we wouldn't have a company building a $50 million hotel and entertainment complex. Developments like that just don't get built everyday in North Dakota.
The Alerus has given us and, I believe, will continue to give us growth and opportunity.